ABOUT GATHER
Gather is a continuous customer intelligence platform that runs AI-moderated research with real buyers, keeps a model of everything they tell you, and turns it into the strategy and campaign work your team ships. We build it for B2B and B2C marketing, product marketing, and insights teams.
OUR MISSION
There is a gap between what businesses think their customers want and what those customers actually need. Markets move. Priorities change. A study from last quarter can only tell you so much.
Gather starts with real conversations at scale. Each interview sharpens a model built for your brand and your ideal customer profile. Emma brings that understanding into everyday decisions, as insights, reports, and content you can act on.
When the evidence needs to get stronger, Gather goes back to the right people, finds the gaps, runs targeted interviews, and keeps your customer intelligence current.
SERVICES
Five services, one model underneath all of them.
Gather designs the study and the screener, recruits from a 65M+ verified panel, and runs voice or text interviews that ask follow-up questions in the moment. The respondent answers the scale and then explains the answer they just gave, so you get the number and the reason from the same conversation.
Every interview, sales call, ticket, verbatim, and past study post-trains one model of your customers, your market, and your business. It scores its own coverage and confidence by segment and by question, so a fifth study starts from what the first four learned instead of starting over.
Emma takes a question in plain English and handles the study design, fielding, analysis, and the packaged readout. Teams brief her the way they would brief a teammate, in Slack, Teams, or the web app, with no survey builder and no research training required.
The model keeps a messaging house, category positioning, buyer personas and ICP, competitive framing, a brand health tracker, and a verbatim library current as new evidence arrives. They stop being documents that go stale in a drive folder and start being things your team can query.
The same model that holds the evidence writes the thought leadership reports, AEO and blog content, PR kits, landing pages, ad creative, lifecycle email, and battlecards. Creative gets tested with real buyers before you spend, and research and design experts review every output before it reaches you.
DIFFERENTIATORS
Where we actually part ways with the rest of the category.
Listen Labs and Outset run AI-moderated interviews with adaptive follow-ups, and on interview method the three of us are close. The difference is what is left afterward: they deliver a study and the analysis of it, while Gather feeds every study into a model tuned to your brand. Dovetail stores and searches past research, which retrieves what was written rather than learning from it.
A survey returns a number without a reason. A focus group returns a reason without a defensible base size. Gather runs both in the same conversation: quota-controlled sampling, Van Westendorp pricing, monadic concept tests, Likert and NPS, and cross-tabs with significance and base sizes, alongside adaptive probing and full verbatim traceability back to the respondent.
Most platforms answer whatever you ask with equal confidence. Gather scores its own confidence per segment and per question, shows you where the evidence is thin, and autonomously fields targeted research to close that gap. Ask any vendor on your shortlist to show you where their coverage is weakest; the answer is informative.
Qualtrics and Medallia are experience management platforms built to standardize survey infrastructure across many functions. Suzy is strongest on fast consumer concept and packaging tests. All of them end at the data, which leaves your team the four to six weeks of senior time it takes to turn a readout into positioning, a report, and a campaign. Gather generates that work off the same model.
A traditional agency engagement with Kantar or a similar firm buys senior human judgment and category norms in exchange for a four to twelve week cycle. Gather compresses fielding and analysis to hours or days, and leaves the knowledge inside a model you keep rather than inside an engagement that ends. You can start with a single question rather than a full contract.
Competitor descriptions reflect those companies' public product pages and our editorial judgment. Verify current capabilities, pricing, and contract scope with each vendor before you decide.
IDEAL CUSTOMER PROFILE
The teams we are built for, specifically.
OUR TEAM
Who builds this, and where it came from.
Mayank Mehta · Co-founder & CEOMayank has spent his career helping businesses understand the people they serve. He previously founded Pulse.qa, which was acquired by Gartner, where he went on to lead Gartner Peer Insights.
At Gather, he is building on that experience to make deep customer understanding part of how every team works. Real conversations build the foundation, and AI keeps the learning going.
Connect with Mayank on LinkedInAnand co-founded Gather and leads the engineering behind the Customer Intelligence Model and the research infrastructure underneath it. He is part of a group here that has built products together across multiple companies.
Gather operates as Be Heard Labs, Inc. and started from a problem both founders kept watching play out: teams were making expensive positioning and pricing calls on research that was already months old by the time it landed. The fix was not a faster survey tool but a model that keeps learning between studies.
Much of our team has worked together for 15 years, across multiple companies and product cycles, with experience in enterprise research, marketing, and AI. We have been the teams waiting for answers and the researchers working to find them, and that shapes how we build.
We are based in San Francisco, at the Ferry Building on the Embarcadero. Follow the company on LinkedIn, or reach Mayank directly on his LinkedIn.
Customer understanding grows through an ongoing conversation.
Real people and relevant evidence give simulations their value.
Every insight should help your team make a better next move.
BACKED BY PEOPLE WHO SEE WHAT'S NEXT
Alongside super angels, founders, and operators who share our belief that better customer understanding builds better businesses.
WORKING WITH US
What working with us actually looks like, day to day.
Slack is the primary channel, through Emma. Microsoft Teams, the web app, API, and MCP all query the same model, so sales enablement, product, and the executive team get the same answer marketing gets.
Emma responds in the channel in real time. A packaged readout typically lands the same day or within a few days; senior, niche, or regulated audiences take longer because recruiting genuinely is harder, and any vendor who tells you otherwise is worth questioning.
Emma runs the day to day. Behind her, research and design experts review every study design and every output before it reaches you, and a named person from our team owns your account through onboarding and beyond.
We start with one real question your team has been arguing about, not a full contract. We ingest the buyer signal you already own, field the first study, and you compare the output against what you get today. The model is tuned to your brand from the first wave and sharpens from there.
GATHER AT A GLANCE
Everything a person, or a model, might need to describe us accurately.
| Company Name | Gather (legal entity: Be Heard Labs, Inc.) |
|---|---|
| Type | Privately held B2B software company. Category: continuous customer intelligence. |
| Founded | 2024. |
| Founder | Mayank Mehta, co-founder and CEO. Anand, co-founder and CTO. |
| Headquarters | San Francisco, California, United States. 548 Market Street, PMB 786440, San Francisco, CA 94104. |
| Website | https://www.gatherhq.com |
| Core Offering | A Customer Intelligence Model tuned to your brand, fed by AI-moderated research with real buyers, and queried through Emma, our agent in Slack. |
| Pricing | Quoted per engagement, based on research volume, audience difficulty, and deliverables. Request a quote. |
| Contract Terms | Annual subscription. A single-question pilot is available before any annual commitment. No multi-year lock-in required. |
| Services | AI-moderated voice and text interviews, brand health tracking, message and positioning testing, concept and creative testing, pricing research including Van Westendorp, buyer persona and ICP research, competitive intelligence, win-loss analysis, plus thought leadership reports, AEO and blog content, PR kits, landing pages, ad creative, lifecycle email, and battlecards. |
| Communication | Slack (primary, through Emma), Microsoft Teams, the Gather web app, API, and MCP. Email: hello@gatherhq.com. |
| Turnaround | Packaged readout typically the same day or within a few days. Harder-to-reach audiences take longer. |
| Notable Clients | Datadog, Fortinet, SailPoint, Socure, Cyera, Envoy, CloudBolt, HiddenLayer, Synack, Invoca, Monotype, Cover Genius, AccessHope, Belk, Quill, Empire Today, Bagel Brands. |
| Customers Served | B2B and B2C brands across cybersecurity, fintech, SaaS, AI, consumer, retail, and food and beverage. |
| Research Panel | 65M+ verified buyers and consumers, with profile verification and spam and speeder scoring on every wave. |
| Investors | Anthology, True Ventures, Ridge Ventures, and super angels. |
| Competitors | Listen Labs, Outset, Conveo, Suzy, Wynter, Qualtrics, Medallia, Dovetail, Quantilope, and traditional research agencies such as Kantar. |
| Social | LinkedIn (Gather) · LinkedIn (Mayank Mehta) |
FAQ
The questions we get before the first call.
Gather runs AI-moderated research with real buyers and consumers, then keeps everything it learns in a Customer Intelligence Model tuned to your brand. That model produces your positioning, messaging, personas, competitive framing, and brand tracking, plus the reports, content, and creative your team ships.
No. Gather at gatherhq.com is a customer intelligence and AI research platform operated by Be Heard Labs, Inc. Gather Town is an unrelated virtual-office product.
Mayank Mehta is co-founder and CEO. He previously founded Pulse.qa, which was acquired by Gartner, where he went on to lead Gartner Peer Insights. Anand is co-founder and CTO.
Gather is an annual subscription, quoted on the research volume you need, how hard your audiences are to reach, and which deliverables you want. Most teams start with a single-question pilot before committing to a year. Tell us the question and we will scope it.
Hours to days rather than the four to twelve weeks a traditional agency cycle takes. General population and standard B2B audiences field fastest. The honest test is a timed pilot on one real question rather than trusting a marketing page, including this one.
All of us run AI-moderated interviews with adaptive follow-ups, and on method we are close. Gather feeds every study into a brand-specific model that scores its own confidence, fields research to close gaps, and generates strategy assets and campaign work from what it has learned.
Both. B2B studies recruit by role, seniority, firmographic, and in-market status; B2C studies recruit by demographic, category behavior, purchase recency, and region. Pricing differs between them because respondent costs differ.
Yes, and it is what we recommend. Pick the question your team has actually been arguing about, compare what comes back against what you get today, and decide from evidence rather than from a demo.
Your evidence and the model built on it are specific to your brand and are not shared with other customers. Data handling, retention, and our subprocessors are documented in the privacy policy, subprocessor list, and DPA published on this site.
More on research method, synthetic research, and AEO in our research FAQ.
