BeHeard is now Gather.

    Research Copilot for Marketing Teams

    Act on insight,
    not instinct.

    Gather takes your business problems, designs the study, runs the interviews, and delivers insights and content that move your metrics in hours, not months.

    Fortinet
    Dig Inn
    Patreon
    Sail Point
    Bagel Brands
    Hidden Layer
    Envoy
    belk logo
    Mathnasium
    AirMDR
    Fortinet
    Dig Inn
    Patreon
    Sail Point
    Bagel Brands
    Hidden Layer
    Envoy
    belk logo
    Mathnasium
    AirMDR

    Success by the numbers

    0K+

    AI-led interviews

    faster insights

    deeper learnings

    faster content

    AI Orchestration

    Turn problems
    into answers.

    AI Assisted Project Creation

    We're losing share in Gen Z — what's driving it?

    Thinking...

    I'll help define your study.

    I've identified key dimensions:

    AudienceMetricTheme

    Target Audience

    Person 1
    Person 2
    Person 3
    Person 4
    Person 5
    Create Project
    Qualitative + Quantitative

    Depth and scale
    from one conversation.

    Every conversation becomes structured insight and statistical confidence.

    AI-Moderated Interviews

    Adaptive interviews that probe like your best researcher.

    What matters most when choosing a cybersecurity platform?

    Trust. If something goes wrong, it's my name on the line.

    Can you walk me through a time that trust was tested?

    Adaptive follow-up queued based on response

    Live Structured Analysis

    Open-ended responses structured instantly.

    Trust. If something goes wrong, it's my name on the line.

    Extracted Signals

    Operational Trust
    Reputation Risk
    Incident Response Confidence
    Vendor Accountability
    Brand Perception
    Operational Trust
    Reputation Risk
    Incident Response Confidence
    Vendor Accountability
    Brand Perception

    Quantitative Confidence, Built In

    Every interview updates aggregate patterns across your study.

    CSAT

    0

    Switching Hesitation

    High

    Trust as Primary Driver

    0%

    Successful Interviews

    0%

    See It In Action

    From business question to board-ready insight — in days, not months.

    Book a 20-minute demo and see how Gather runs an end-to-end study for your team.

    Book a Demo

    Stop briefing agencies.
    Start briefing your copilot.


    Audience Access

    Reach any audience
    in minutes.

    Integration-based research: Connect your CRM, POS, or CDP and trigger conversations from the systems you already use.

    B2B Decision-Makers

    C-suite, VP, and director-level buyers evaluating your category.

    Gen Z Consumers

    Digital-native audiences shaping tomorrow's brand preferences.

    Lapsed Subscribers

    Understand exactly why they left — and what would bring them back.

    Competitive Switchers

    People who chose a competitor. Learn what tipped the scale.

    Gather connects you to the exact audience you need — 50 CFOs evaluating your category or 2,000 consumers testing your next campaign. No panel management. No six-week timelines.

    Full-Funnel Coverage

    Research across the full funnel.

    From brand awareness to churn — one platform, every research question your team faces.

    01

    Awareness

    Brand health tracking, aided/unaided recall, category perception

    02

    Interest

    Messaging & positioning tests, content preference studies

    03

    Consideration

    Competitive intelligence, vertical-specific research, segmentation, buyer persona research

    04

    Decision

    Packaging & pricing sensitivity, purchase criteria analysis

    05

    CX & Advocacy

    NPS, CSAT & review collection in one smart CX flow, post-purchase feedback, churn analysis

    Deliverables

    Insights & content
    that move the business.

    Gather doesn't just collect data — it delivers branded, board-ready outputs.

    Auto-generated reports in your brand's look and feel
    Thought leadership content pulled straight from research findings
    Segment-level dashboards that update in real time
    Shareable snapshots your team can drop into any deck or brief

    Research that's useful the moment it's done — not after two weeks of formatting.

    What's driving NPS decline in our enterprise segment?

    Thinking...

    Three drivers explain most of the decline: support response time, pricing transparency, and product reliability.

    Top Drivers (n=1,247 conversations)

    Support response time72%
    Pricing transparency58%
    Product reliability45%

    Themes Mentioned

    Support experience41%
    Pricing & value34%
    Reliability25%

    Interview Highlight

    Enterprise IT Director

    Enterprise IT Director

    Global SaaS — 2,000+ employees

    "Support response times have slowed significantly over the last quarter. We're seeing more escalations, and that's impacting how leadership perceives value."

    Would you like me to identify potential solutions and recommend the next best action?

    Always-On Analysis

    Your AI data guru.

    Ask Gather anything about your data — in plain English.

    Thousands of conversations synthesized instantly. Patterns surfaced. Answers delivered — not pivot tables.

    Human Expertise

    Backed by a decade of research expertise.

    AI orchestrates. Humans ensure excellence.

    Gather's Customer Success team brings 10+ years across market research, brand strategy, and consumer insights. They're embedded in every project — from study design through final deliverable — ensuring the methodology is sound, the insights are sharp, and your stakeholders walk away impressed.

    The speed of AI. The rigor of a world-class research partner.

    Security & Compliance

    Enterprise ready

    SOC 2 Type II

    Independently audited and compliant

    SSO & RBAC

    Single sign-on and role-based access

    Encryption

    Data encrypted at rest and in transit

    Data Retention

    Custom retention policies per account

    Get Started

    Your next insight is one conversation away.

    See how Gather can transform the way your team makes decisions.