BeHeard is now Gather.
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    Gather · For modern marketing teams Research & content, continuously

    AI-led research, insights, and content to drive your business.

    Gather drives your revenue through continuous strategic insights and research-backed content. One platform replacing many agency line items.

    Book a demo → See what we deliver
    60M+
    Verified panelists
    250K+
    Interviews run
    ~20 min
    To set up a study
    Hours
    From launch to insights
    Trusted by marketing teams at
    Fortinet SailPoint Datadog Envoy Cover Genius CloudBolt Bagel Brands Staples Monotype AirMDR HiddenLayer Synack AccessHope Quill Belk Empire Today
    01 — What you get

    Listen. Launch. Learn.

    Magical research, on-brand content, and a strategy stack that never goes stale. All three, continuously, on one platform.

    01 · Listen

    Easy research.

    World-class interview guides in minutes. 60M+ verified panel. Quant + qual together, in hours — not inferred.

    Brand health · Messaging · Persona · Pricing · Win/loss · Churn · Concept tests
    02 · Launch

    Content that converts.

    Every study fans out into research-backed content your team would have briefed to an agency — reports, decks, posts, battlecards, landing pages. On-brand. Sourced from real-buyer signal. Built to convert.

    Reports · Decks · LinkedIn posts · Battlecards · Landing pages · Lifecycle email
    03 · Learn

    Living strategy docs.

    Brand health, messaging, positioning, personas, competitive framing — maintained automatically. The strategy stack stops aging.

    Brand health · Messaging house · ICP · Positioning · Competitive landscape
    The unlock
    Every Listen sharpens the next Launch. Every project feeds Learn. The hire gets better the longer it works.
    02 — Why teams hire it

    Three things marketers want — done by a hire that never stops working.

    Rapid research, sharper strategy, content that converts. The three jobs marketers used to spread across panels, agencies, and freelancers — done on one platform, continuously, with proof in market.

    Rapid research

    From business question to insights — in hours.

    Studies that used to take six weeks now finish in one. World-class interview guides drafted in minutes, fielded against a 60M+ panel, and analyzed before the next stand-up. Marketing moves at the speed of the market.

    "We ran a full messaging study in nine days that would have taken our last vendor two months. We've already rerun it twice this quarter."

    VP Product Marketing · Public software co.
    Strategy decisions

    Decisions backed by real-buyer signal — not gut.

    Positioning, ICP, messaging, brand health, competitive framing — all updated continuously as new research lands. Strategy decisions don't wait for next year's research budget. They happen the day the data closes.

    "It reframed how we sell. We rebuilt the deck around what buyers actually said, and our close rate moved within a quarter."

    CMO · Enterprise security
    Content that converts

    Content with research underneath — that moves pipeline.

    Every research project fans out into ship-ready content — reports, decks, posts, landing pages, lifecycle email — on-brand and grounded in real-buyer language. Pipeline-attributable content. Not generic AI copy.

    "The industry report Gather built drove more inbound in six weeks than our last three quarterly campaigns combined. Sales actually cites it."

    Head of Content · Series-D platform

    See it in action

    State your audience. In plain English.

    B2B, B2C, or grounded personas. We find them — and you can switch on the fly. No screener spreadsheets, no panel agency emails.

    60M+
    global panel reach
    LinkedIn-verified
    real, qualified humans
    Grounded personas
    built from your prior research
    Walk through the platform
    gather · audience
    ●Audience
    Job titleVP Marketing or above
    IndustryB2B SaaS · Cybersecurity
    Company size$50M+ ARR · 200–2,000 employees
    GeographyUS · UK · Canada
    Sample sizen=120
    Time to field: 2–5 days
    Recruit →
    03 — Listen

    Listen to every buyer. In hours.

    World-class interview guides created in minutes. Any audience from a 60M+ verified panel. Insights back within hours, not weeks. Both quant and qual, together — not inferred.

    01 · Plan

    Tell it the business question.

    Type a plain-English brief. Gather's planning agent picks methodology, builds the discussion guide, and preps stimuli for concept or messaging tests. No research expertise required.

    "How is our messaging landing with CISOs vs. CTOs?"
    → Methodology: dual-track screener + 20-min depth interview. n=120 per role.
    → Discussion guide drafted. 14 questions. Ready to review.
    02 · Reach

    Talk to any audience.

    60M+ verified panel across B2B and B2C. Voice and text interviews — adaptive in real time. Respondents forget they're talking to AI.

    CISOs (F500)88%
    CTOs (mid-mkt)74%
    VP Eng (series-D)62%
    Heads of Plat55%
    03 · Analyze

    Just talk to your data.

    Themes, segment cuts, branded reports — generated automatically. Then ask anything about the data in plain English. Answers, not pivot tables.

    "Trust beats features. If the platform goes down, my name is on it."
    CISO · F500 financial · n=14
    "The deck didn't mention reliability. That's the whole pitch for me."
    VP Eng · series-D · n=22
    04 — Launch

    Content with research underneath.

    Every research project automatically fans out into on-brand content that's third-party validated — and built to convert. Reports your sales team actually cites. Posts that earn shares. Landing pages that pull pipeline. One study becomes twelve outputs.

    This is an entire workflow that sits across product marketing, content, brand, and PR — agency-shaped work that marketing teams can't currently do in-house at all. Gather is the first system that runs it end-to-end.

    Industry report
    The Connected Building Conundrum.
    Fortinet × Gather · Q3 2026
    Why 73% of facilities leaders can't see their own IoT.
    A study of 77 building managers across F500 commercial real estate, in partnership with Fortinet's security research team.
    73%
    Lack visibility
    2.4×
    Mean cost / breach
    n=77 · IoT & OT · Apr–May 2026
    LinkedIn · exec voice
    Thought-leadership post.
    JM
    Jamie M.
    CMO · Enterprise SaaS
    3d · 🌐
    We talked to 247 buyers this quarter. The single biggest finding wasn't about features — it was about trust. "If the platform goes down, my name is on it."
    42%
    58%
    71%
    84%
    2,847 reactions 312 comments · 184 reposts
    Landing page · message-matched
    Segment conversion page.
    For security teams
    Sleep through the night, not the alert.
    Built from 247 buyer interviews. Trusted by teams that have to be on call when the building isn't.
    Book a demo →
    Fortinet · SailPoint · Datadog + 200 more
    12×
    One study fans out into a dozen ship-ready assets. Reports, decks, exec posts, battlecards, landing pages, lifecycle emails, ad copy, PR pitches — all sourced from the same underlying interviews.
    05 — Learn

    Learn from every project. Forever.

    Gather becomes the context hub for your company. Continuous voice of customer runs as infrastructure, not a project — ingested alongside third-party signals. The result: a marketing neural network that reflects your real strategy and story.

    From it, Gather maintains the core documents the rest of the org plugs into — brand health, messaging house, category positioning, buyer persona, competitive framing. The strategy stack stops aging.

    Updated 2d ago
    Messaging House.

    Core message + proof points + segment variants.

    Refresh triggerNew messaging study completes
    Updated 5d ago
    Category Positioning.

    Where you sit in the market, and why.

    Refresh triggerCompetitive study completes
    Updated today
    Buyer Personas.

    Real-buyer-derived profiles, with verbatim language.

    Refresh triggerPersona study completes
    Updated 1w ago
    Competitive Framing.

    Win/loss patterns, by competitor, by segment.

    Refresh triggerWin/loss interviews complete
    Updated 3d ago
    Brand Health.

    Awareness, consideration, preference, NPS — tracked.

    Refresh triggerBrand health wave completes
    06 — Built for every marketing function

    One platform. Four different jobs.

    Marketing leaders, demand gen, product marketing, brand and PR — each function uses Gather for a different reason. Same engine. Different output.

    CMOs & Marketing leaders

    Strategy guidance that compounds.

    Living brand health, messaging house, positioning, ICP, competitive framing — updated continuously as new research lands. The strategy stack stops aging the moment the board deck ships.

    Brand health · ICP · Positioning · Messaging house · Competitive framing
    Demand Gen

    Content that pulls pipeline.

    Industry reports, landing pages, lifecycle emails, ad creative — all sourced from real-buyer language, all on-brand. The content engine sales actually cites and prospects actually share.

    Reports · Landing pages · Lifecycle email · Paid creative · ABM plays
    Product Marketing

    Rapid messaging validation.

    Test core messaging, positioning concepts, and value props against the right buyers in days, not quarters. Battlecards, launch narratives, and win/loss programs that reflect what the market is actually saying — this week.

    Messaging tests · Concept tests · Battlecards · Launch readouts · Win/loss
    Brand · PR · Comms

    Credible storytelling.

    Original research that earns press placement, analyst attention, and exec thought leadership. Third-party-validated data with a story behind it — the kind PR teams used to spend six figures and four months commissioning.

    Industry reports · Press pitches · Analyst briefs · Exec voice · Earned-media programs
    07 — Where it goes

    Marketing teams use Gather today. Every agent in your stack uses it tomorrow.

    Gather is becoming callable infrastructure — not just a destination app. The brain every other tool plugs into. It meets your team where the work already happens.

    Gather CONTEXT HUB Landing pages CRMs Ad platforms Lifecycle email Social Campaigns

    In Slack. Ask Gather a question from any channel. The answer lands in-thread, with sources.

    In Claude & ChatGPT. Any agent calls Gather as an MCP tool — research becomes a function call.

    Headless. Embed Gather in your CRM, CMS, or campaign tooling. No app to open, no tab to switch.

    The destination. An autonomous AI marketing team for enterprises. The whole function, end-to-end.

    Your next research project, live by Friday.

    Bring a real business question. Twenty minutes from now you'll have a study live in field. Less than a week from now, you'll have the assets your team would have briefed to an agency.

    Book a demo → See what we deliver