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Gather · For modern marketing teams Research & content, continuously

Your first AI marketing hire.

Gather drives your revenue through continuous strategic insights and research-backed content. One platform replacing many agency line items.

60M+
Verified panelists
250K+
Interviews run
~20 min
To set up a study
Hours
From launch to insights
Trusted by marketing teams at
Fortinet SailPoint Patreon Datadog Envoy Cover Genius CloudBolt Bagel Brands
01 — What we deliver

Listen. Launch. Learn.

Three things a marketing hire does. All three, continuously, on one platform.

01 · Listen

Easy research.

World-class interview guides in minutes. 60M+ verified panel. Quant + qual together, in hours — not inferred.

Brand health · Messaging · Persona · Pricing · Win/loss · Churn · Concept tests
02 · Launch

Content that converts.

Every study fans out into research-backed content your team would have briefed to an agency — reports, decks, posts, battlecards, landing pages. On-brand. Sourced from real-buyer signal. Built to convert.

Reports · Decks · LinkedIn posts · Battlecards · Landing pages · Lifecycle email
03 · Learn

Living strategy docs.

Brand health, messaging, positioning, personas, competitive framing — maintained automatically. The strategy stack stops aging.

Brand health · Messaging house · ICP · Positioning · Competitive landscape
The unlock
Every Listen sharpens the next Launch. Every project feeds Learn. The hire gets better the longer it works.
02 — Why teams hire it

Three things marketers want — done by a hire that never stops working.

Rapid research, sharper strategy, content that converts. The three jobs marketers used to spread across panels, agencies, and freelancers — done on one platform, continuously, with proof in market.

Rapid research

From business question to insights — in hours.

Studies that used to take six weeks now finish in one. World-class interview guides drafted in minutes, fielded against a 60M+ panel, and analyzed before the next stand-up. Marketing moves at the speed of the market.

"We ran a full messaging study in nine days that would have taken our last vendor two months. We've already rerun it twice this quarter."

VP Product Marketing · Public software co.
Strategy decisions

Decisions backed by real-buyer signal — not gut.

Positioning, ICP, messaging, brand health, competitive framing — all updated continuously as new research lands. Strategy decisions don't wait for next year's research budget. They happen the day the data closes.

"It reframed how we sell. We rebuilt the deck around what buyers actually said, and our close rate moved within a quarter."

CMO · Enterprise security
Content that converts

Content with research underneath — that moves pipeline.

Every research project fans out into ship-ready content — reports, decks, posts, landing pages, lifecycle email — on-brand and grounded in real-buyer language. Pipeline-attributable content. Not generic AI copy.

"The industry report Gather built drove more inbound in six weeks than our last three quarterly campaigns combined. Sales actually cites it."

Head of Content · Series-D platform
03 — Listen

Listen to every buyer. In hours.

World-class interview guides created in minutes. Any audience from a 60M+ verified panel. Insights back within hours, not weeks. Both quant and qual, together — not inferred.

01 · Plan

Tell it the business question.

Type a plain-English brief. Gather's planning agent picks methodology, builds the discussion guide, and preps stimuli for concept or messaging tests. No research expertise required.

"How is our messaging landing with CISOs vs. CTOs?"
→ Methodology: dual-track screener + 20-min depth interview. n=120 per role.
→ Discussion guide drafted. 14 questions. Ready to review.
02 · Reach

Talk to any audience.

60M+ verified panel across B2B and B2C. Voice and text interviews — adaptive in real time. Respondents forget they're talking to AI.

CISOs (F500)88%
CTOs (mid-mkt)74%
VP Eng (series-D)62%
Heads of Plat55%
03 · Analyze

Just talk to your data.

Themes, segment cuts, branded reports — generated automatically. Then ask anything about the data in plain English. Answers, not pivot tables.

"Trust beats features. If the platform goes down, my name is on it."
CISO · F500 financial · n=14
"The deck didn't mention reliability. That's the whole pitch for me."
VP Eng · series-D · n=22
04 — Launch

Content with research underneath.

Every research project automatically fans out into on-brand content that's third-party validated — and built to convert. Reports your sales team actually cites. Posts that earn shares. Landing pages that pull pipeline. One study becomes twelve outputs.

This is an entire workflow that sits across product marketing, content, brand, and PR — agency-shaped work that marketing teams can't currently do in-house at all. Gather is the first system that runs it end-to-end.

Industry report
The Connected Building Conundrum.
Fortinet × Gather · Q3 2026
Why 73% of facilities leaders can't see their own IoT.
A study of 77 building managers across F500 commercial real estate, in partnership with Fortinet's security research team.
73%
Lack visibility
2.4×
Mean cost / breach
n=77 · IoT & OT · Apr–May 2026
LinkedIn · exec voice
Thought-leadership post.
JM
Jamie M.
CMO · Enterprise SaaS
3d · 🌐
We talked to 247 buyers this quarter. The single biggest finding wasn't about features — it was about trust. "If the platform goes down, my name is on it."
42%
58%
71%
84%
2,847 reactions 312 comments · 184 reposts
Landing page · message-matched
Segment conversion page.
For security teams
Sleep through the night, not the alert.
Built from 247 buyer interviews. Trusted by teams that have to be on call when the building isn't.
Book a demo →
Fortinet · SailPoint · Datadog + 200 more
12×
One study fans out into a dozen ship-ready assets. Reports, decks, exec posts, battlecards, landing pages, lifecycle emails, ad copy, PR pitches — all sourced from the same underlying interviews.
05 — Learn

Learn from every project. Forever.

Gather becomes the context hub for your company. Continuous voice of customer runs as infrastructure, not a project — ingested alongside third-party signals. The result: a marketing neural network that reflects your real strategy and story.

From it, Gather maintains the core documents the rest of the org plugs into — brand health, messaging house, category positioning, buyer persona, competitive framing. The strategy stack stops aging.

Updated 2d ago
Messaging House.

Core message + proof points + segment variants.

Refresh triggerNew messaging study completes
Updated 5d ago
Category Positioning.

Where you sit in the market, and why.

Refresh triggerCompetitive study completes
Updated today
Buyer Personas.

Real-buyer-derived profiles, with verbatim language.

Refresh triggerPersona study completes
Updated 1w ago
Competitive Framing.

Win/loss patterns, by competitor, by segment.

Refresh triggerWin/loss interviews complete
Updated 3d ago
Brand Health.

Awareness, consideration, preference, NPS — tracked.

Refresh triggerBrand health wave completes
06 — Built for every marketing function

One platform. Four different jobs.

Marketing leaders, demand gen, product marketing, brand and PR — each function uses Gather for a different reason. Same engine. Different output.

CMOs & Marketing leaders

Strategy guidance that compounds.

Living brand health, messaging house, positioning, ICP, competitive framing — updated continuously as new research lands. The strategy stack stops aging the moment the board deck ships.

Brand health · ICP · Positioning · Messaging house · Competitive framing
Demand Gen

Content that pulls pipeline.

Industry reports, landing pages, lifecycle emails, ad creative — all sourced from real-buyer language, all on-brand. The content engine sales actually cites and prospects actually share.

Reports · Landing pages · Lifecycle email · Paid creative · ABM plays
Product Marketing

Rapid messaging validation.

Test core messaging, positioning concepts, and value props against the right buyers in days, not quarters. Battlecards, launch narratives, and win/loss programs that reflect what the market is actually saying — this week.

Messaging tests · Concept tests · Battlecards · Launch readouts · Win/loss
Brand · PR · Comms

Credible storytelling.

Original research that earns press placement, analyst attention, and exec thought leadership. Third-party-validated data with a story behind it — the kind PR teams used to spend six figures and four months commissioning.

Industry reports · Press pitches · Analyst briefs · Exec voice · Earned-media programs
07 — The frontier

Today, marketing teams use Gather. Tomorrow, every AI agent does.

The next frontier is making Gather callable infrastructure — not just a destination app. The brain every other tool plugs into.

Gather CONTEXT HUB Landing pages CRMs Ad platforms Lifecycle email Social Campaigns

Headless mode. Embed Gather in any tool. No app required.

MCP server. Claude, ChatGPT, internal copilots — any agent calls Gather as a tool.

Down the funnel. Landing pages, lifecycle, campaigns, posting — every manual workflow becomes an agentic step.

The destination. An autonomous AI marketing team for enterprises. The whole function, end-to-end.

Your next research project, live by Friday.

Bring a real business question. Twenty minutes from now you'll have a study live in field. Less than a week from now, you'll have the assets your team would have briefed to an agency.